Meet the Zapp team

Click each biography for more information

Joanna Baldwin

Non-Executive Chair

Biography

Swin Chatsuwan

Chief Executive Officer

Biography

Jeremy North

President and Chief Financial Officer

Biography

Michael Bernard

Board Adviser
(Retail & Sales)

Biography

James Herendeen

Board Adviser
(Marketing)

Biography

Yongkiat Kitaphanich

Board Advisor

Biography

Warin Thanathawee

Head of Design

Biography

Chahine Bouaiache

Head of Sales

Biography

Joanna Baldwin
Non-Executive Chair

 

Joanna joined the Board in January 2020 and, following Admission, will be the Group’s Non-Executive Chair. Joanna has held a number of board roles over the last six years, including as non-executive director at Aviva France, and until recently with HMRC.

Joanna will bring valuable advisory experience to the board. She was International COO of Bono's (PRODUCT)RED. An early recogniser of digital marketing, she left her position as Head of Global Business Development at Publicis Worldwide, to set up her own digital strategy consultancy, whose clients included: MSN, BUPA, Visit Britain and Travelodge. During her 18 years at Publicis, she handled: the EURO currency launch, Ericsson, Hewlett Packard, Intel Europe, British Airways, Yahoo Europe, Inmarsat, Unilever and Nestle brands.

Swin Chatsuwan
Chief Executive Officer

 

Swin founded the Company. He is an engineer, with deep knowledge in motorcycles and electric drivetrain systems.

Swin’s 22 years’ experience as Managing Partner of Paragon Partners, a corporate solutions provider he founded in 1997, will enrich the board with valuable insights into corporate leadership. Prior to this Swin was head of two investment banks, the NatWest Markets Thailand and CLSA, in Thailand.

He began his career with Morgan Stanley in New York in 1987, after having graduated with an MSc from the London School of Economics.

As well as being CEO, Swin is also Head of Technology and Product Development.

Jeremy North
President and Chief Financial Officer

 

Jeremy joined the Board in October 2018 and following Admission will be responsible for Group strategy, finance, investor relations and corporate governance.

Jeremy’s 30 years’ experience working in a range of senior financial and commercial roles in the technology, automotive and sustainable transport sectors (as well as his involvement in a number of companies focusing on the opportunities created by the transition to clean air and low carbon energy) will bring valuable knowledge to the board as it looks to enter the sustainable transport sector.

Jeremy’s recent experience includes his roles as Chief Financial Officer for CloudMade Limited, a joint venture with a global Tier 1 automotive supplier, Highview Power Storage Limited, a large-scale energy storage technology company, and Dearman Engine Company Limited who have developed a zero-emission engine to be used in the transport sector.

Warin Thanathawee
Head of Design

 

Warin has 10 years’ experience as a leading product designer and founder of COR Design, known to many Asian OEMs for its design innovations, and expert implementation.

Warin has won multiple international awards, including the European Product Design Awards Silver Prize in 2019 for the i300. He was the Bronze Prize Winner, IDA Award in the US in 2017, in addition to winning the European Product Design Awards Silver Prize in 2017. In 2016, he won the Red Dot Design Award | Product Design (Germany) as well as the iF Design Award | Product Design (Germany). In 2015, he won the Good Design Award Japan.

Michael Bernard
Board Adviser (Retail & Sales)

 

Michael is the Group’s Co-Founder and integral member of the vehicle development team. Michael is a lifetime motorcycle and scooter enthusiast and collector. He has over 30 years’ experience in retail and transportation services. He has extensive experience of the UK retail industry, including apparel and accessories. Michael will remain as Zapp’s Board Advisor for retail and sales activities. He is a graduate of Université Paris 1 Panthéon-Sorbonne.

James Herendeen
Board Adviser (Marketing)

 

James is a marketing strategy and brand positioning expert responsible for kickstarting many brands which have since become well known across the world. James has over 30 years’ experience servicing major multinational consumer accounts including: Motorola, Burger King, KFC, Campbell’s Soups Colgate, Nike, Northern Telecom, Ray Ban, Sony, Fuji Film, Grand Hyatt, Hilton Hotels, Oakwood group. Formerly, he was part of the senior management team at Young & Rubicam/DYR, McCann Erickson and J. Walter Thompson. James joined Zapp Scooters in 2018 and is responsible for Zapp’s marketing strategy, brand positioning and their implementation.

Yongkiat Kitaphanich
Board Adviser (Automotive)

 

Yongkiat’s Thai listed company, Somboon Advanced Technology PLC (SAT), has been a major Tier 1 supplier, providing critical components to Japanese car OEMs (in particular Toyota) for over 30 years. He is currently Vice Chairman of the Executive Board of SAT. He is also Chairman of the Toyota Cooperation Club (TCC), Director of the Thailand-Japan Technology Promotion Association, Committee Member of the National Science and Technology Development Agency’s Industrial Research Committee, and Honorary Chairman of the Thai Automotive Parts Manufacturers Association (TAPMA), where he served as President 2003-2006.

Chahine Bouaiache
Head of Sales

 

Chahine was Tesla’s Regional Sales Director for 4 years in Paris and Ile de France, where he grew Tesla’s sales network in the region from scratch.

Prior to joining Tesla, Chahine spent 6 years at Apple Inc., where he significantly expanded Apple’s sales network in the Paris region.